Rockets of Awesome

Brand & User Experience Design

A DTC kids apparel brand designing and selling over-the-top kids clothes.

Overview

At Rockets of Awesome, we believe in simplifying the lives of parents and celebrating real life with kids (meltdowns included). A direct-to-consumer kids apparel brand, designing and selling over-the-top clothes. Reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise. We’re making shopping for kids apparel convenient and fun. This is the future of vertical commerce.

CEO | Rachel Blumenthal

CMO | Sarah Paiji

CCO | Theresa Canning Zast

Brand Director | Megan Eplett

VP of Product | Esther Park

Brand Identity | Gin Lane

Projects

I bridged both the Brand and Product Team. In typical start-up fashion, I hand my hands in everything you could see, touch, or feel. From the Brand Identity, Fashion Graphics, Photography, User Research, Customer Experience, and Website Design. I even pushed a few lines of code alongside the tech team. Here’s a peek into those projects, photoshoots, product pages, clothing graphics, and more.